The power of color can be transformative for your property as you prepare it for sale.
When your house or apartment is listed, your favorite palette has to shift from personal taste to investment strategy.
The right hue doesn’t just refresh a room, it impacts on buyers’ perceptions, digital photography and, most importantly, the final offer price.
Your goal should be to present a clean, bright and universally appealing canvas where potential buyers can imagine their future in your home.
Your colors should signal a turn-key property, and the cardinal rule is to neutralize and modernize.
Buyers want simplicity and warmth, which means certain color trends will be out in 2026.
Stay away from the cool, icy grays. Their flat, sterile vibe is officially out. Similarly, the drama of heavy charcoal and pure black walls has been dulled by overuse. The average buyer associates dark shades with small, difficult-to-furnish rooms.
On the other end of the spectrum, avoid sugary pastels like powder blue or bubblegum pink as they lack the sophistication the current market demands. The once-ubiquitous sage green has peaked, too.
Another out-of-fashion strategy is the use of ultra-bright whites. They’re too clinical and unforgiving, especially in active family homes. By all means select a white shade, but make sure it’s not too harsh.
While some bold, rich colors are re-emerging, such as deep reds, burgundies and maroon shades, these tones rarely work when selling. They scream for attention and detract from the home’s features.
Of course, your exterior paint is the ultimate first impression – it influences buyers’ opinions before they step inside.
In competitive markets, the right exterior color consistently helps homes sell faster. The popular interior shade, Greige, a warm blend of gray and beige, has successfully transitioned to exteriors. This versatile neutral strikes a perfect balance between warmth and modernity, pairing exceptionally well with natural materials like stone, brick and wood.
We are consistently seeing success with warm whites and soft creams, too. They flatter any architectural style, from Colonial to modern farmhouse.
Finally, painting your front door with a gloss black is a simple and effective choice. It’s a polished, timeless aesthetic that allows seasonal wreaths and décor to pop, creating that welcoming focal point for every viewing.