One expense associated with putting your property up for sale is the marketing cost.
Required to attract potential buyers to your home, it’s the most essential part of the process if you want to maximise your sale price.
When selecting an agent to sell your home, you should be confident they know exactly what they’re doing with your marketing budget.
These are some of the main items to consider.
Online exposure
Go fishing where the fish bite: and that’s on the major online property portals, such as Domain and realestate.com.au. Discuss with your agent how much of your budget should be dedicated to these channels and whether you might pay extra for prime positioning.
Print advertising
The impact of print has fallen in the past decade, and the expense can make it prohibitive for some properties. Seek your agent’s advice on the value of print advertising to achieve the best possible price for your home.
Social media
Ensure your chosen sales agency has a track record of effective advertising on channels such as Facebook and Instagram. There’s a skill to advertising on these platforms. Don’t waste your money if you’re not confident you’ll get a properly targeted campaign.
Photography
Never skimp on this element of your marketing. The quality of photography will dictate the impact your home will make on the property portals. You can also use the photos for social media exposure and print ads.
Drone on
Spending cash on drone footage to share on various digital platforms is an excellent idea if your property is in an exciting location, such as a beach suburb. Great drone footage really does have a wow factor.
Agent database
Another avenue is for your agent to use their database of clients who have expressed interest in buying a property of a similar style and size to yours. This is an essential asset if you want to sell your home “off market”.
Spending transparency
Your agent should provide reports on the effectiveness of the digital advertising, such as how many viewed your property, click-throughs to direct inquiry, and those who turned up for an Open House or private inspection.