Why winter is a great time to sell

As the winter chill lingers, the real estate market is still bustling with activity. 

Auction clearance rates continue to register above the 70% mark, indicating buyer sentiment remains strong. This makes it a perfect time for sellers to enter the market.

Those of you who think they’ll get a better price during the spring selling season may want to reconsider your strategy.

There is no bad time to sell your property. 

Each season has its advantages. If you wait until spring, your home will be on the market along with hundreds of others, potentially diluting its value. By selling in winter, you’ll likely attract genuine buyers who’ll have fewer homes to choose from. These are significant benefits for sellers.

So, below, our agents have put together eight essential tips tailored explicitly for owners who will sell in the next couple of months. 

Warm welcome: Ensure your heating system is in excellent working order. Consider lighting a fireplace or using scented candles (real or battery-operated) to create a cosy ambience during inspections.

Flaunt it: If your home has features like a fireplace or heated floors, ensure they’re turned on when buyers walk through. A roaring fireplace is also a great photograph for your marketing materials.

Light show: Maximise natural light entering your home by pulling back curtains and blinds, cleaning windows of light-stealing grime, and trimming overgrown foliage that blocks sunlight.

Lovely lamps: Warm-toned lamps will add a soft, cosy glow to the darker corners of your home. They are especially effective in the living and dining rooms.

Top textures: Add plush throw-rugs, cushions and floor rugs to embrace the winter vibe. 

No chills: Seal gaps where you can feel drafts around windows and doors. 

Patio appeal: Ensure your patio is swept free of leaves and other winter debris. Scrape back or hose away any unsightly green moss that often grows on pavers and wooden decks at this time of year.

Curb appeal: Apply the same due diligence to the front of your home. First impressions are all important, and you want your home to look attractive from the street.