Driving buyers to your front door

Did you know that street appeal is one of the most important aspects of any campaign to sell a home?

Failure to make a good first impression means many buyers won’t even walk through your front door..

Even in a seller’s market it’s important to make a favourable impact, as this helps you simultaneously compete with similar homes in the area while maximising the sale price of your property.

You cannot rely on the market to deliver a stratospheric price. While you might see examples of such sales in the media, unfortunately they’re by no means the norm. 

So, it’s critical to spend time and some dollars to give prospective buyers a great experience. As an experienced agent in your area, we’ll guide you on buyer trends and expectations, and advise you on the most cost-effective improvements.

A common project to help make a great impression is to repaint your driveway. It’s cheap and easy to fix if the surface is wearing thin or cracks have appeared.

Surface audit

Inspect your driveway for cracks. There are numerous products that offer durable filler cement that will take the wear and tear of a driveway.

Choose the right paint

Ask your retailer to recommend specialist primer and paint suitable for driveways. Standard house paint won’t be sufficient.

Clean up your act

While the filler in any cracks is setting, mask the edges of the driveway so you don’t splash garage doors or fencing with paint. Then, clean the driveway thoroughly. Dirt and dust will prevent the paint from sticking to the surface. 

Prime time

Use a hard-bristle broom to apply your primer. Read the manufacturer’s instructions, as some primers should be hosed off after 15 minutes.

Applying your paint

Do the edges with a brush first. Then, with a roller, paint from the back corner to the end of the driveway. A splash of mineral turpentine (100ml per litre) can make the paint easier to work. But ask your retailer if that’s necessary.

Admire and wait

Most paints will be touch dry in four hours, but that doesn’t mean you should walk on it. Wait at least 16 hours to apply a second coat. Once done, let it dry for seven days before driving over it.