Selling your property in the lead-up to Christmas and New Year is one of those strategies that bucks the conventional wisdom that insists everyone should wait until everyone is back from holidays before they go to market.
The trouble with that philosophy lies in the tsunami of supply that emerges towards Easter, taking price-power from sellers who’d anticipated a springtime bonanza.
If you strike out now, when other sellers are hesitating because the holiday season is approaching, you’ll find yourself in a potentially commanding position.
As an experienced agency in your area, we fully expect buyers to stay in the market until the very last moment, alert to the best prospects of finding the perfect property and locking in today’s super-low mortgage rates for their new home.
We’ve made a short list of advantages and tips for putting your home on the market at this time of year. We hope it inspires your thinking.
Buyers not taking a holiday
Sellers will stick around all summer. Why? Because the past 12 months have been tough for them. They’ll stay in the market even in the quiet moments, hoping to find a unique property or negotiate a deal without two, three or even half a dozen other buyers competing with them.
Stronger negotiating position
The reduced supply of homes bolsters your negotiating position because there’ll be fewer options for buyers. If your home is perfect for them, you can hold your line.
Slower response times
Be ready for lenders, banks, mortgage brokers and lawyers to drag the chain because they’ll be on reduced hours over the holiday season. The deal will get done – it always does – so don’t fret needlessly. We’ll be there for you every step of the way.
Decorate after photos
It’s great to be full of Christmas spirit, but avoid having your home photographed with festive decorations. If your campaign stretches into the New Year, we’ll have to redo the photos.
Tone down the tinsel
Seasonal bonhomie during inspections and open houses is lovely but don’t overdo it. Tinsel and ornaments clutter the home and can make it feel small. For this year at least, please keep it on low down.