Deep themes create memories but limit price potential

When you offer buyers something truly unique about your home, you’re sure to generate interest. 

Too often, buyers walk through homes that look and feel so similar many properties become a blurred memory – a key reason why you need an experienced and trusted agent to make your home memorable and help maximize its value.

Finding the special element that will capture a buyer’s imagination and set your home apart isn’t easy. 

The most successful sellers often create stunning outdoor entertaining areas, spectacular chef kitchens or stunning views from picture windows in bathroom – something truly memorable.

Some folks take a more esoteric approach, as an article on realtor.com recently highlighted.

The most popular listing on its site for one week recently was an outlandish pink house in Hamilton, New Jersey. 

Candy colors abounded, from the throw pillows and bedroom decor to the Jane Fonda movie posters hung throughout the home, which was on the market for $500,000.

This home reflects an interior design approach known as Deep-Themed Design, (DTD).

What is DTD?

It’s an emerging interior design trend in which every element is curated to reflect a specific, personal theme. This isn’t decorating but the pursuit of a passion. It’s a style that often draws on pop culture and delivers a lasting impression due to its cohesive and intentional design approach.

We’ve seen DTD pop up across North America.

There’s “Barbiecore”, which is full of vibrant pinks, playful patterns, and nostalgic Barbie-themed decor. Star Wars is an equally popular choice.

Another DTD embraces the games arcade. Known as “Retro Arcade”, it features vintage arcade games, neon lights, and 80s-inspired furnishings.

If you have a yearning for adventure, you might like “Nautical Retreat”, which evokes a seaside vibe with blue and white hues, shiplap walls, and nautical motifs.

Here are the key characteristics of DTD:

  • Cohesive Theme: Your theme is consistently reflected throughout the home, from furniture and color palettes to artwork and accessories.
  • Personalized Touch: The theme often relates to your personality, interests or hobbies.
  • Attention to Detail: Every design choice is intentional, contributing to a sense of immersion.
  • Loud and Proud: This is not a project for the shy and retiring homeowner!

As an experienced agent, I’m not sure these eccentric approaches are ideal to sell a home, but they’d certainly generate a lot of interest. A highly personalized theme might limit the appeal to future buyers and therefore reduce your potential sale price.