Digital tours boost buyer interest in Canada’s competitive market

Digital property tours gained in popularity during Covid lockdowns when buyers and agents had to follow restrictions around inspecting homes for sale.

These are a great tool to capture the attention of buyers as they are scanning through listings on property portals.

A professional will create a quality digital tour, using a 360-degree camera while walking slowly and carefully through your home on a designated route. 

These are some of the benefits of using a digital tour when selling your home:

Be competitive

With buyers in a conservative mood and an increase in the number of listings coming onto the Canadian market in the last two months, you’re facing a competitive market. You must take every action possible to attract prospective buyers and keep them interested.

Open 24/7

Buyers can view your property at their convenience. You should not underestimate the value this offers. Importantly, you’ll also meet the needs of buyers who would need to travel to visit your home, along with those who have mobility issues.

Visual reminder

Buyers find it difficult to retain the details of every aspect of a property when they are house hunting. A virtual tour will jog their memories and answer many questions.  

Limited time

Buyers are often restricted in the amount of time they have to visit properties for sale so a video showing all the best features of your home is more likely to put it at the top of their list.

Maximise your audience

A virtual tour will give potential buyers from across Canada, even the world, an opportunity to see your home. Don’t discount this as fanciful. There is a large contingent of foreigner buyers always circling opportunities in the Canadian market.