Real estate marketing techniques are constantly changing in a bid to attract attention to your property and create compelling reasons for a buyer to fall in love with your home.
If you’re selling a prestige home, or even a property that appeals to the mid-market, drone video is one of the latest tools available to attract buyers.
Using a drone can be a great way to showcase large properties with features such as a resort swimming pool and tennis court, or to show proximity to sought-after locations close to schools, transport and local shops.
These are some of the benefits of adding drone footage into your property marketing:
That’s entertainment
There’s no denying the wow factor of video to sell a property, posting it on your agent’s website and the major real estate portals.
Spectacular vision
A drone can whizz through a kitchen, up a staircase, and down again. And in the same take, it can exit through the front door and sweep high above the roof. It’s no wonder people love these videos!
Prestigious image
The perception of prestige goes hand-in-hand with drone video. Buyers will believe your home’s the real deal if you’ve gone to the expense of hiring a drone. That will boost your negotiation position down the track.
Attraction strategy
Video cuts through most real estate marketing noise. You can expect additional eyeballs as prospective buyers spend more time checking out your home. Those who take the next step are likely to be serious buyers.
Professional photography
Drone footage is a great extra but it doesn’t replace your professional property photographs – which will be required for your website property listing.
Don’t drone on
Drone videos of smaller houses and apartments may be underwhelming to prospective buyers so consider whether it’s necessary if you are selling a small property with little or no surrounding land.