Drone video of your property can make a fantastic impact on prospective buyers – but don’t get too caught up in this technology.
They’re as spectacular for a beachside mansion with a swimming pool and tennis court as they are underwhelming for a one-bedroom unit.
In other words, drone video isn’t for everyone so be advised by your agent.
These are our hot tips to make your drone video take off:
Inside and out
Skilled drone pilots can navigate through a house or large apartment. They can capture video of each room, giving buyers a sense of your property’s size and proportions. In the same take, the drone can exit through a door or window and rise high above the roof – spectacular!
Director’s cut
Plan your drone video with your agent. You should be comfortable with where the drone video will begin and end. You may also want to feature aerial views of nearby shops, schools and streetscapes.
Attraction strategy
Video cuts through most real estate marketing noise. You can expect more eyeballs as prospective buyers spend more time checking out your home. Those who take the next step are likely to be serious buyers.
Get quotes
It’s worth checking whether your agent’s price reflects market reality. Also, ask to see examples of the recommended videographer’s previous work.
Big picture
Ask your agent a few basic marketing questions, such as where the drone video should be used, how it would integrate with other elements of the sales campaign, and how the number of views will be measured.
Essential preparation
If there’s one rule for you about drone footage, it’s this: make sure your property is pristine. A cluttered, untidy home will get an immediate thumbs-down from buyers, defeating the purpose of the exercise.
Don’t drone on
Don’t bother with a drone if you’re selling a small property with little or no surrounding land. Drone videos of smaller houses and apartments can underwhelm prospective buyers.
Extra not replacement
Drone video should be in addition to high-quality photography, which still plays an important role. Taking still images from video is difficult and often results in a blurry or poor-quality picture.