Almost every decision in our lives feels influenced by data.
It impacts our consumer purchases, the food we buy, our selection of media, and much more.
No matter where we turn, digital information is pervasive. So, have you considered how data could help you sell your home faster and for more money?
If you’re thinking of selling soon, these tips are going to be perfect for you.
Perhaps this is a good moment to reassess your options if you assumed simply placing a ‘For Sale’ sign and listing on an aggregator would be sufficient.
Here’s evidence of how data helps you sell for more, thanks to information from a survey of Zillow and multiple Multiple Listing Services (MLS) around the country.
I hope you find it useful.
Direct contact: The contacts and connections of your chosen agent and their communication over email to prospective buyers cuts through the noise and boosts your chances of a faster sale.
Exposure: Data suggests the best way to win eyeballs is to use your local MLS, where agents share their listings with each other, their clients and even aggregators like Zillow and Redfin. If you’re selling, make sure you’re listed on the right MLS.
Why an MLS? Homes on an MLS are claimed to sell for an average 17.5% more than those restricted to private selling networks. A Bright MLS study from a couple of years ago suggests 63% of homes that were privately listed initially only sold after being posted on an MLS.
Partnership is critical – Your relationship with your agent is essential for a successful experience. There are many reasons to choose an agent. Most folks – 52% according to Zillow – select their agent in the belief they’re the best person to gain exposure for their property.
Flaunt it – Obviously, we want to highlight the best features in your home. However, installing one solely based on this data might be unwise, as it could look out of place in some homes. The data emphasizes focusing on your home’s unique “wow” factor.
First impression – The data backs up the agent cliche that “first impressions count”. Make sure you tidy your garden, fix cracked paths and consider repainting the exterior. Don’t let their impact diminish with poor photography. You want great pictures to post online.
Online appeal – Virtual tours and online plans will add an extra 2% to the value of your home, according to Zillow data. These days, buyers expect to see your home in detail before agreeing to a walkthrough. Virtual tours have gone mainstream, and the data says they’re worth the investment.
Resale ROI – Simple features with a big visual impact can impress buyers. Zillow says properties with window boxes get 48% more daily saves. Open shelving and painted brick boost saves by 37% and 32% respectively. Work with your agent to see how you can use your home’s features to attract this level of attention.
Traffic jam – If you are not generating online interest, have an open discussion with your agent. A price adjustment, even a slight one, could significantly improve results.