The winter season, with its shorter days, offers unique opportunities to showcase your property.
Now that the time has come to sell, you need a strategic approach to staging and photography to highlight your home’s strengths and create a warm and inviting atmosphere.
When staging a home at this time of year, focus on creating a cozy and inviting ambiance that combats the chill outside. Emphasize warmth and comfort by incorporating plush textures like faux fur throws, cozy blankets, and soft pillows.
Highlight the home’s fireplace, if available, by arranging seating around it to create a focal point.
Utilize warm lighting throughout the home, opting for soft white or yellow bulbs to create a welcoming glow.
Winter photography requires adapting to the unique lighting challenges of the season. Work with your professional photographer and arrange their visit during the brightest hours of the day to maximize the natural light.
By adapting staging and photography techniques to the unique characteristics of the winter season, you can effectively present properties in their best light.
Here are five tips for highlighting the best aspects of your home at this time of year:
Living Room: Depersonalize and declutter because the living room is the heart of the home and essential for family gatherings and relaxation. Arrange furniture for intimate conversations, not to stare at the TV.
Kitchen: A warm and functional kitchen always appeals. Highlight modern appliances and make them sparkling clean. Set the table for a cozy winter meal, or have a pot of something simmering on the stovetop.
Dining Room: We all love to gather around the table at this time of year so use the dining room to showcase your home’s potential for entertaining. Use warm-toned table linens and centerpieces.
Bedrooms: It’s a great idea to dress the beds with crisp white sheets, as this brightens the darkest bedrooms. Layer bedding with warm blankets and throws to create a sense of luxury and comfort. Use the soft, warm lights of bedside lamps.
Bathrooms: A spa-like bathroom is a major selling point at this time of year. Highlight features like heated floors and towel racks. Hang new, fluffy towels to create a sense of indulgence.