When the number of potential buyers exceeds the available inventory of homes, it can create a competitive environment.
So, to win this game, focus on sales and marketing if you want to attract multiple buyers and receive competitive offers.
Photography
You cannot beat great photography: it’s essential for every media channel. Don’t skimp on this, an experienced real estate photographer is worth every cent.
Video
Your video must show the generous space available in the property, illustrate how the layout links the rooms together and exploit any views.
Social media
Instagram and Facebook are two great ways to target and attract buyers while Tiktok is becoming more popular. When choosing your agent, always ask them about their social media profile.
Copywriting
You don’t want your biggest asset described in clichés. Work with professional copywriters who can exploit your home’s best facets and capture the buyer’s imagination.
Property portals
Zillow, realtor.com, Trulia and Redfin are the main choices. Talk to your agent about what it costs to raise your property’s profile on the search results pages of each of these sites. It will cost extra but can give you cut-through.
Signboards
Serious buyers who want to live in your neighborhood will cruise the streets, so invest in a great signboard. The standard signage is 24in x 18in. But they come in all shapes and sizes.
Staging
Staging your home is an excellent investment. A professional will style your home, renting appropriate furnishings and art to put your property in the best possible light.