A great agent will always look for an angle or idea to attract buyers to a property. It’s not always an easy task, so the best of the best are inventive and responsive to events around them.
As an experienced agency in your area, we find our clients appreciate discovering some of the background work that goes on to ensure we find the right prospective buyers for your property to maximise its value.
One of the fun times of year for creative real estate campaigns is Valentine’s Day, and you can expect your agent to be on their game when February 14 rolls around.
So, don’t be surprised if you see some crazy and generous marketing ideas in your neighbourhood over the next few days to encourage potential buyers to discover the great real estate opportunities in our area.
Here are a few of the ideas that have been successful in the past:
Social media
Agents will use social media to run a competition among their prospects. Prizes might be a romantic dinner for two, a wine tasting or even a weekend away at a nearby hotel. Social media is also a great way to promote the local area and the many excellent properties on the market. At this time of year, agents will post what they love about their local suburb, plus the shops and restaurants they adore, all with a Valentine’s theme.
Messages
Potential buyers may receive a Valentine’s Day message with a playful card, rather than a corporate message or a list of recently purchased homes.
Business relationships
Agents may partner with local businesses to promote each other using the Valentine’s Day theme. That could include a competition or special offers and participating stores.
These are all fun ideas designed to ensure potential buyers engage with agents.
If you’re considering selling your property shortly, we’d be delighted to have the opportunity to work with you. We can appraise your property to give you an estimated value, as well as discuss price trends, buyer preferences and other marketing ideas designed to maximise the value of your home. We look forward to hearing from you.