One of the best strategies as a seller is to put yourself into a buyer’s shoes and ask what would make you buy your property in the current market.
You might ponder how your property currently stacks up against similar homes for sale in the local area and whether the recent uptick in interest rates should change your pricing and negotiation strategies.
Perhaps most importantly, are you offering the information that would inspire you to inspect and purchase your home?
One approach that is frequently forgotten, or neglected, is a floor plan. And it can be a powerful marketing tool.
Property portal realestate.com.au says 93% of buyers are more likely to click on a property listing floor plan than a map of the local area. Its data suggests floorplans are opened 7.5 times more often. Four out of five sellers (81%) say a floor plan helped them sell their homes faster.
So, if you’re about to put your home on the market, here are some tips for creating and using a floor plan for maximum impact.
How to create a floor plan
There are many proptech businesses and photographers that specialise in creating floor plans. Using revolutionary software, the process is fast and efficient. Your real estate agent can connect you with suitable options. Alternatively, you might ask your agent or solicitor if they retained a floor plan when you purchased the property.
Floor plan variations
Discuss with your agent how you should approach a floor plan. The most basic plan will be a line drawing. But, you can opt for a more colourful approach, using artwork to indicate kitchen facilities, furniture, textured flooring such as tiles, and trees and shrubs outside. A top-of-the-range 3D floor plan will give buyers an immersive experience before they step foot in your home.
Keep it simple
The aim is to attract a buyer who likes the set-up of your home and can see themselves living there. There’s no need to include the technical details that would be required for a development application.
Does accuracy matter?
For sure. Your floor plan should be to-scale and include measurements. After all, you’re trying to attract buyers who want the best information. There’s no obligation if you don’t have measurements, but that would defeat the object of the exercise.
Extra information
If you’re selling a house, include the entire block so buyers can see the position of the building and the size of the garden. Include “due north” or “true north” to indicate if you have a north-facing property, which is sought-after.
Handy reminder
You’ll appreciate that buyers cannot retain the details of every property they visit. So, your floor plan will help their recollection and answer queries such as, “where was the laundry?” or “does the living area open onto the garden?”