Cookies baking in the oven has become a real estate cliché for using scent as a strategy to entice buyers to view your property favorably.
And there’s science behind this approach. The sense of smell is part of our chemosensory system that has many functions, such as warning us of danger or igniting fond memories, such as mom making cookies.
As an experienced agent in our neighborhood, I pay attention to a property’s cleanliness and smell before it goes on the market.
Nothing strips thousands of dollars from an asking price faster than confronting prospective buyers with dirt and unpleasant odor. The icky fragrances of pets, dampness and last night’s meal are common challenges.
If you’re preparing your home for sale in the next few months, you should pay attention to the odors in your home (and we all have them), cleanliness and the clutter that collects as part of our daily lives.
Here are some tips to reduce problem odors and create a lovely ambience in your home, giving buyers the best possible experience.
Nix damp odor
The smell of dampness in your home speaks to larger problems, such as poor ventilation or even a deteriorating damp course. Consider a dehumidifier in living areas and moisture-absorbing products for the bathroom and under the kitchen sink.
Do the basics
Let’s rattle these off: empty the garbage, remove pet beds, stash soiled laundry and remove anything nasty at the back of the fridge. When buyers walk through your home, they’ll open drawers, cupboards and (yes!) even your fridge.
Carpet bombing
Hire a professional cleaner to eliminate odors in your carpets and rugs. You may not think this is required, but we all become oblivious to the smells of our own home.
Fresh linen
Put fresh linen on your beds before each buyer visit. Also, consider washing cushions and other soft furnishings.
Curtain drop
It’s worth checking the state of your curtains, especially if you have a smoker in the house.
Neutralize odors
Many excellent products in hardware stores take away smells without adding to them.
Fragrance fancies
Adding subtle smells to your home can be beneficial. If you don’t want to bake cookies, use essential oils in a diffuser. Be aware though that some people have allergies, so don’t go over the top. Always opt for natural fragrances.
Airflow failsafe
In fine weather, open the windows before buyers arrive.