It’s been a big year for everyone. The constant concern around Covid, the dislocation of lockdowns and a burgeoning property market that continues to defy gravity thanks to demand and low interest rates.
The opportunity to make your move in the property market will continue throughout summer and, especially, close to the summer holiday season.
As experienced local agents, we fully expect buyers to stay in the market, alert to the best prospect of a first purchase or to climb the property ladder and lock in the current super-low mortgage rates.
You should not fear selling at this time of year. You have three distinct advantages of putting your home on the market at Christmas and New Year.
Here’s a snapshot of the benefits of selling.
No discounts
Fewer properties are on the market at this time of year. That means there’s less pressure on you to negotiate down from your asking price or to reduce your auction expectation. (although it’s important this is based on a realistic amount and to not get silly)
Less competition
With supply diminished because of seasonal factors, you’ll have less competition in the market. It will be easier to find buyers with a genuine interest in your home.
Genuine buyers
Only serious players are in the buyers’ circle at this time of year. Those “just-looking” have disappeared, so you don’t need to waste your time preparing for their private viewings.
Strike a deal
Serious buyers tend to want to strike a quick deal. With the festive holidays hanging over everyone, many want to make a new start in the New Year, and that’s great news for you. It means you can hold steady on price and have your home on the market for only a limited time.
If we can help you by creating a marketing campaign proven to deliver the best results in the area, please do not hesitate to contact us. We can discuss price trends, buyer preferences and the best way to prepare your home to maximise its value either over the summer period or for the early new year.