There’s never a wrong time of year to sell your home as buyers will be staying in the market until the very last minute as Christmas and New Year approaches.
There’s no way they’ll retreat from their search after a tough 12 months in which the supply of properties coming on to the market has been at their lowest levels in memory.
The smart ones will stay to see if they can find a unique property or a deal in which they’ll not have to negotiate against two, three, or even half a dozen potential buyers.
If you’re considering whether to put your property on the market, we’d suggest you have the perfect opportunity right now.
Our agency knows from experience that sellers tend to back off when the summer holiday season comes around. That tightens supply which means you’ll be in a stronger negotiating position.
To get the best result, you need to be on point with your preparation and sales strategy. We have five tips for being in the market right now to help inspire your thinking.
Check the trends
Do your research and be confident of the price trends for your area over the festive season. As your agent, we will have data on hand to help guide you. Right now, we think it’s a no-brainer if you want to sell.
Don’t over-price
Pitch your property at a fair price as this will attract buyers quickly. If you go too high, we believe even the keenest buyers will sit back to watch your property struggle to attract interest and then make their move, thinking you’ll be ready to discount. We’ll help you find that sweet spot to maximise the value of your property.
Stay focused
Take all buyers seriously at this time of year. The market slows down as we approach the holiday season, leaving only serious players in the market.
Be agile
Be ready for a quick deal. Buyers are motivated because many want to move as soon as possible after the New Year. This helps them handle domestic challenges such as organising their children to start school in a new academic year. Even if you’ll be on holidays, make sure you have internet access so you can receive updates and sign contracts.
Celebrate the holiday
Don’t be afraid to have a stylish Christmas tree for the buyer viewings. It will help embrace the spirit of generosity. Just avoid decorating the entire house (you can do that in your new home next year!)