The marketing plan created by your real estate agent to sell your home reveals their strategic approach to how they will get the price you expect within the timeframe you’ve nominated.
While your agent will cover the costs of advertising and promoting your property, it pays to ask for details about their marketing plan so you can feel confident that you will achieve your goals.
Key questions to ask include:
- What is your agent’s assessment of the buyer profile for your property? For example, who is likely to buy your home? Is it a young family? A couple?
- How do they intend to reach those buyers? Some options include: social media targeting, database management, mailbox flyers, agent website, MLS listings
- Are any paid advertising options proposed? What are they and how much does the agent intend to invest?
- What is the frequency and time period that each channel will be used?
- What is the expected impact of each channel based on your agent’s previous campaigns for properties similar to yours?
- How do the channels combine to achieve maximum impact with target buyers?
- What is a projected breakdown number of potential buyers who will be attracted?
- What can you do to support the marketing efforts of your agent?
As a trusted and successful agent, I know the types of buyer your home might attract and their research and general reading and social media habits. Internet listing sites, such as Zillow, are extremely popular while social media and the local newspaper can provide complementary channels.
Do not forget the importance to your marketing campaign of quality photography. I always recommend great photography to ensure your home makes a strong impression in any marketing we do. Poor quality photography really undersells your home.
The marketing plan might be expanded to include a video walk-through, an advertisement in a glossy magazine, virtual walk-throughs and a video.
While the desired results can never be guaranteed, it is important you are satisfied that your marketing campaign is sufficient to attract the right type of buyer for your property and limit the time your property will be on the market.