More and more people selling their homes are investing in 3D and video tours of their home to attract buyer interest.
These technology alternatives have not replaced inspections but become valuable additional strategies to attract more buyers and to save buyers and their agents more time.
Your 3D or video strategy will attract prospective buyers who cannot physically get to every property that attracts their interest. You’ll also reach passive buyers – those who are scanning neighborhood real estate with no immediate intent to act – until they see your beautiful property and realize it’s perfect for them.
These tours are quickly becoming as important as quality photography to sell your home, meeting the needs and expectations of an increasingly technically literate society.
Here are eight reasons why you should include a video or 3D tour as part of your property marketing.
1. Your home is open to potential buyers 24×7 and can be promoted across websites, social media and the real estate portals.
2. Prospective buyers can revisit your video or 3D walk-through to continue to assess your home, rather than rely on their memory if they’ve visited your home.
3. Video and 3D tours provide context for the floor plan, encouraging genuine buyers to take a closer look at your property and get a feel for it’s ‘flow’.
4. 3D tours and video will encourage inspection from buyers who are more qualified as their agent can forward them walkthroughs of shortlisted properties.
5. A video or 3D walk-through provides a rich stream of data that gives us useful insights into buyer engagement with your property and the elements of your home that resonate with buyers. This can help us focus your marketing further.
6. The sophistication of video and 3D marketing enhances the perception of the value of your property and can shorten its time on the market.
7. If we professionally stage the property, video and 3D walk-throughs are fabulous ways to show off the home and encourage higher prices.