More and more people selling their homes are investing in 3D and video tours of their home to attract buyer interest.
These technology alternatives have not replaced open houses, or private inspections, Instead, they’ve become valuable additional strategies to attract more buyers and buyers from further afield.
Your 3D or video strategy will attract prospective buyers who cannot physically get to every property that attracts their interest. You’ll also reach passive buyers – those who are scanning the local real estate market with no immediate intent to act – until they see your beautiful property and realise it is perfect for them.
These tours are quickly becoming as important as quality photography to sell your home, meeting the needs and expectations of an increasingly technically literate society.
Here are 8 reasons why you should include a video or 3D tour as part of your property marketing.
1. Your home is open for inspection 24×7 and can be promoted across websites, social media and the real estate portals.
2. Prospective buyers can revisit your video or 3D walk-through to continue to assess your home, rather than rely on their memory from an open house.
3. Video and 3D tours provide context for the floor plan, encouraging genuine buyers to take a closer look at your property and get a feel for it’s ‘flow’.
4. 3D tours and video will encourage the attendance of open house and private inspections from buyers who are more qualified.
5. If buyers discover your property close to its auction date, 3D and video will help encourage them to attend the auction.
6. A video or 3D walkthrough provides a rich stream of data that gives us useful insights into buyer engagement with your property and the elements of your home that is resonating with buyers. This can help us focus your marketing further.
7. The sophistication of video and 3D marketing enhances the perception of the value of your property and can shorten its time on the market.8. If you professionally stage the property, video and 3D walk-throughs are fabulous ways to show off the home and encourage attendance at inspections or even on auction day.
