Selling your home doesn’t need to be a stressful time when you apply these four rules for success.
- Tap into emotion
Your home needs to make a powerful emotional connection. You’re selling a lifestyle, not just bricks and mortar. Research shows 80% of buyers will make a decision based on gut instinct rather than logic so give them a reason to fall in love with every decision you make around photos, presentation and wording in your advertising.
2. Selecting the right promotional channels
Advertising your property can be a significant investment so it’s critical you select the right promotional channels. Make sure you have a mix of print, digital and social media that will be attractive to the type of buyer you want to attract. Ask your agent to explain to you the campaign logic and show you any data they may have on who they will target and its success for other sellers.
3. Great photos are vital
In this age of Instagram and social media, getting great photos of your property has never been more important. Instagram means you can have for example, four photos which are all tagged differently to attract different markets. Make sure your property is looking spick and span when the photographer visits and think visually when you are making decisions about how best to present your home.
4. Sell the dream
Every property has strong points. You want to emphasize the best bits and downplay any weaknesses so work hard to make sure the highlights are the most obvious. Even if your property has some serious shortcomings, it’s about selling the dream and its potential. Is it location, the site size, floor space, or closeness to schools or transport?