If you’re trying to attract buyers with mortgage costs at their highest for more than a decade, the best strategy is to make sure your marketing is working extra hard.
As an experienced neighborhood agent, I understand how to handle a turning market to give you the best possible result.
America’s current market is confronting sellers with a couple of realities.
Here’s the good news: if you’re upsizing, the drop in your current property’s value should be more than offset by the reduced price you’ll enjoy at the other end of the transaction.
So, to win this game we need to focus on presenting the property to its best advantage and making as many people as possible see it.
Here are some tips I follow to create awesome campaigns with my clients.
Video
A quality video that shows the best features and design of your home can fortify your price expectations and create a sense of the lifestyle buyers can expect in your home.
Photography
You cannot beat great photography, it’s essential for nearly every media channel you decide to use. An experienced real estate photographer knows how to shoot your home from the best angles.
Social media
Instagram and Facebook are two great ways to target and attract buyers. Photography and video work great on these platforms. If we shoot a cool video, let’s take it to Tiktok.
Copywriting
You don’t want your biggest asset described in clichés. Let’s work with professional copywriters who know how to talk up the best facets of your home and capture the buyer’s imagination.
Portals and listing sites
Zillow, realtor.com, Trulia: these are the main choices and adding your property to the local MLS will ensure agents everywhere see your home.
Signboards
Serious buyers who want to live in your neighborhood will be cruising the streets, so a great signboard is important. The standard signage is 24in x 18in. But they come in all shapes and sizes. We can discuss what’s best for your home.
Staging
Staging your home is a great investment. I’ll hire a professional to style your home, renting appropriate furnishings and art to put your property in the best possible light. Your end of the deal is to place belongings in storage. But hey, you’re moving out anyway!